Project: Autumn Campaign ‘17 Category: Art direction, Production Client: Myrorna

Art direction and production for the Myrorna autumn campaign 2017, together with Gothenburg based artist Parham. Shot together with Malin Ingrid Johansson and styling by Christine Lydeen in Parhams studio in Sockerbruket, Gothenburg 2017.

Case
Myrorna’s autumn campaign was focused on interior design. We chose to work with Parham, the Gothenburg-based rapper, setting the campaign inside his studio. The camera follows Parham as he tells us his stories while at the same time, the objects around him also share their thoughts. The project resulted in an imaginative film inspiring interior decoration with a personal touch.

Photo & film direction: Malin Ingrid Johansson
Styling: Christine Lydeen
Featuring: Parham