Graphic Identity for Teater Halland
Project: Graphic identity
Area: Design concept, branding
Client: Teater Halland

Teater Halland (Halland Theater) is the largest theater in the region and tasked with meeting high artistic standards, providing a central theatrical hub and playing an active role in public debate.

Theater Halland were seeking to upgrade their graphical profile, and make it more unique. We drew inspiration from the way settings and stories at the theater are constantly being constructed and taken apart, focusing on graphical blocks which can be stacked on top of one another to create formations. We also designed a new logo, typography, colour scheme and an illustrative style to give the theater a more unique tone and identity.

Graphic elements of the identity