Graphic Identity for Varbergs Kusthotell
Project: Graphic identity
Category: Brand Identity, Graphic Design, Illustration, Art Direction
Client: Varbergs Kusthotell

Varbergs Kusthotell started as a health spa in the early 1900s. Today it is a modern hotel with a Thalassotherapy Spa, generous conference facilities and an inviting restaurant. The hotel offers salt water bathing, fresh air and proximity to the beach.

There are lots of spa and conference hotels, many with very good reputations, along the coast of Halland and in Bohus County. For Varbergs Kusthotell, the proximity to the sea, just 52 steps from the hotel, was the attractive and unique aspect we chose to highlight. The communication focuses on the hotel's overall concept with the sea at its heart, the salt of the Thalasso pool, seaweed baths, cold baths and the food inspired by the sea. In the new profile, we have left rest and recreation behind, and focus instead on activities and socialising with friends and family.

Photography: Suzanne Elvi
Styling, hair & makeup: Pia Aleborg