Graphic Identity for Hivplus

Project: New graphic identity
Area: Design concept, branding
Client: Hivplus

Hivplus is a communications body for the WAD network, which comprises a number of organisations who work collectively to counteract the stigma attached to hiv.

Our commission for Hivplus started with the creation of a new branding platform, whereby we changed the name from the WAD (World Aids Day) network to Hivplus. The reason was that the network wanted to be associated with hiv, instead of aids. 
            We continued the work by creating graphic elements inspired by pixels, which could easily be used to illustrate the facts that Hivplus wanted to convey. This resulted in a graphical style which is easy to work with and ideal for highlighting statistics and information.