Graphic Identity for Elektron

Project: New graphic identity
Area: Design concept, branding
Client: Elektron

Elektron has developed and produced electronic musical machines for musicians across the world since 1998. Starting off with just a few machines and users, the innovative company has grown and established a solid place for itself in the music industry. Today the machines are sold through a wide network of retailers in more than 20 countries.

Our task was to give the brand a new graphic identity, a design which included many different musical styles and which was more universal than before. We took their identity out of the garage and into the professional arena.