
Graphic Identity for Elektron
Project: New graphic identity
Area: Design concept, branding
Client: Elektron
Area: Design concept, branding
Client: Elektron
Background
Elektron has developed and
produced electronic musical machines for musicians across the world since
1998. Starting off with just a few machines and users, the innovative
company has grown and established a solid place for itself in the music industry.
Today the machines are sold through a wide network
of retailers in more than 20 countries.
Case
Our
task was to give the brand a new graphic identity, a design which included many
different musical styles and which was more universal than before. We took their identity out of the garage
and into the professional arena.




